If you are looking for an easy way to boost your engagement on Pinterest and get some traffic to your Teachers Pay Teachers store, then video pins are a great thing to try.
When you are searching through all the static pictures on Pinterest, a video will really stand out!
On average, when I post a video pin, I see 5x the number of views over normal pins. If you've been wanting to create some but aren't sure how, I've got some tips and ideas to help you get started.
First, the recommended length for a video pin is only 6-15 seconds, so when you are thinking about the best way to showcase your resource, think short and sweet. Next, most people do not view Pinterest with their sound on, so use photos and text to tell about your resource, not audio.
Finally, here are 3 simple ways you can create a video pin for a resource on Pinterest:
1) Take a video with your phone of the resource in action. This works well for crafts and art projects especially. Because of the short time constraints, try using the time-lapse feature! Size recommendations from Pinterest for videos are 1:1 (square), 2:3, 4:5 or 9:16 (vertical).
2) Create an animated Powerpoint or slideshow and export it as a video.
3) Use a screen recording app (such as Loom or Screencastify) to make a video from your computer. This can be helpful for showcasing digital resources. For the example below I recorded the video, then added it to a PowerPoint presentation and exported it as a video.
I'm sure there are even more ways to create videos for video pins, but these are just a few to try.
As a bonus - you can always use your creations as video previews on TpT as well!
When your video is finished, go create a pin on Pinterest and upload the video just like you would a picture. Make sure to include a great title and description that includes keywords to lead people to your content.
That's it! Try it out and see the difference.